Whatever happened to the tribe of two sheiks?

It used to be that the only hummus you could find in a grocery store here in the US was sold in a yellow and red plastic tub with a drawing of two guys on camels. Then, sometime in the last few years they dropped the sheiks from the package and just started calling themselves “Tribe” which I attributed to the company trying to save sales in the face of rampant Islamaphobia. Now, the yellow and red is gone in lieu of a clear package the lets you look at the hummus before you buy it (in case it’s actually ranch dip and not hummus?). They’ve also taken the opportunity to go way way to cutesy with the ad-copy on the package.

First we have, as puts it, the screed. This saccharine diatribe is on the inside of the lid so you don’t see it until you’ve opened the package.

Once you start eating the hummus there’s more screed on the inside.

And finally the entire tub of hummus is MADE WITH LOVE and other actual ingredients.

I don’t think the quality of the hummus has suffered for all the re-packaging but now I’m just less inclined to buy it.